Saturday, January 15, 2011

Vodka drinkers listen up......especially those non- first adapter types such as myself (i gotta get better about that new-new). I just have to big up Absolut for their limited edition city flavors. Firstly, Absolut launched a new international flavor recently called Absolut Wild Tea, which I love, and previously this was known as Absolut Boston, released in 2009, (Boston Tea Party) and it tastes like elderflower and black tea. Love it! Prior to this Absolut released Absolut New Orleans in 2007, which tastes like mango and black pepper. 100% of the Absolut New Orleans profits were donated to Gulf Coast charities in remembrance of Hurricane Katrina. In 2008 Absolut Los Angeles was introduced. Flavored with acai berry, acerola cherry, pomegranate and blueberry, Absolut donated $250,000 to  Green Way LA. Pretty cool, huh? 2010 brought Absolut Brooklyn, red apple and ginger symbolizing the Big Apple while incorporating the spice of Brooklyn. (peep video below) The artistic brownstone on the bottle was created by Spike Lee and $50,000 in sales were donated to Habitat for Humanity for their effort to build affordable and environmentally sustainable housing in Bed-Stuy. I think this is a really cool marketing campaign for Absolut, which was inspired by their Absolut U.S. city advertisement campaign in the 80's and 90's. I look forward to the new city flavor for 2011. I wonder what city it will be next?


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